AGP Executive Report
Last update: 4 hours agoPlatform Growth: Kakao’s third-quarter revenue rose 6% to KRW 2.087 trillion, led by a 17% jump in platform sales. Advertising and subscription revenue grew 11%, while Talk Biz — including KakaoTalk ads and commerce — climbed 13%. CTV Measurement: Criteo is taking its performance-TV ad tools beyond the US, with launches planned in Brazil and Mexico, then Canada, Australia and major European markets. The service links ad exposure to shopper visits, conversions and sales. AI and Advertising: The rise of AI agents is challenging the web’s ad model, as bots account for more traffic and marketers adapt to a web increasingly built for machines. Research Standards: A new synthetic-data guide defines six types of simulated consumer data; its publisher plans an audit program to assess providers’ transparency, accuracy and handling of bias. Brand Campaigns: India’s airpay money is promoting a festive-season financial wellness check, using an in-app score to help users review savings, insurance, investments and liabilities.
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