BRADY BUNTE – Spirits Makers RTD Alcoholic Beverages in a can
Spirit makers have always had a can-do attitude! The craft cocktail craze is going in a new direction of packaging in a can. I guess there was nowhere left for them to go but inside a can. From Margaritas and Cosmopolitans to Mojitos and Moscow Mules you will soon find these RTD alcoholic beverages in a can.
It’s certainly creative but not as easy as you may think. The entire industry of can packaging is over capacity due to the recent years of growth with IPA’s and other products including spritzers and wines now being packaged in cans. The can manufactures are also at capacity and now squeezing out the smaller brands. So, if your not already in-line with the process it will be almost impossible to even get cans. Be prepared to step-up big time with minimum can orders in the 240,000 can+ plus range and minimum co-packaging of about the same number. DSP co-packaging facilities are rare to found, it’s like looking for a Purple Unicorn and even more rare to find one that isn’t already sold out 12+ months in advance.
Then there is the TTB formulation and label approval process that is also backed up and all of your approvals must be in place prior to completing you’re can label designs and packaging.
Brady Bunte has years of experience with this process, with both co-packaging and the TTB and is consultant to many spirit makers and co-packaging companies and developing several of his own brands.
Source: EIN Presswire