Amego launches Sidekick Spark for event websites

Amego introduced Sidekick Spark, a self-serve AI concierge that event teams can add to any event website in under 10 minutes without a sales call. The product extends the company’s Sidekick AI companion from the mobile app to the web, aiming to help attendees find sessions, people and logistics faster.

Why it matters: - Event teams can now add an AI concierge to a website without rebuilding their attendee experience around a mobile app. - The product is designed to cut setup time to minutes and remove sales and onboarding friction for teams that want to test AI at events. - Attendees get help before they search, which can reduce missed sessions, weaker networking and confusion on-site.

What happened: - Amego launched Sidekick Spark, a web-based AI concierge built for event websites. - The product is a self-serve offering and is available for event teams to try for free. - Amego said teams can sign up, connect event data and deploy Spark directly without contacting sales. - Scott Owens, Amego’s founder and CEO, said Spark is meant to answer the most common attendee questions before they are asked.

The details: - Spark extends Sidekick, the AI companion already used inside the Amego event app, onto the web. - The tool lives directly on the event website and does not require a separate app download or login. - Spark uses time of day, schedule, real-time changes and attendee profiles to anticipate needs. - The system can surface session recommendations and networking suggestions automatically. - Amego said a team with no prior platform experience can go from sign-up to a live AI companion in under 10 minutes. - Spark deploys through Amego Admin, the content management system used to build and manage Amego experiences. - The product works on any event website, regardless of how the site was built. - Event teams do not need to already use Amego or the Amego event app to get started. - Amego says Spark can be added with no sales call or onboarding meeting. - The company said the feature can be activated through self-serve setup.

Between the lines: - The launch widens Amego’s reach beyond customers already committed to its mobile app. - A website-first AI tool may be easier to adopt for event teams that want AI assistance without changing attendee behavior. - The focus on anticipation, rather than query-based chat, positions Spark as a proactive concierge instead of a basic support bot. - The pitch targets a common event pain point: attendees often need help with navigation, scheduling and networking at the same time.

What's next: - Event teams can try Sidekick Spark for free through Amego’s self-serve setup. - More information is available on Amego’s website. - Amego is likely to use Spark as a gateway for teams that may later adopt its broader event platform.

The bottom line: - Amego is betting that AI concierge tools will win faster if they are easy to launch, live on the web and work without app downloads.