Octiv Digital rebuilds Classic Dash e-commerce site

Octiv Digital has launched a redesigned e-commerce site for classic car parts retailer Classic Dash, adding faster performance, cleaner navigation and a custom vehicle fitment search. The rebuild is meant to improve conversions now and support future catalog growth.

Why it matters: - Classic Dash sells parts where fitment matters. A better search and checkout flow can reduce wrong purchases and abandoned carts. - The new site is built to handle a growing catalog without slowing down, which matters for a retailer expanding its product line.

What happened: - Octiv Digital announced the recent launch of a completely redesigned and rebuilt e-commerce website for Classic Dash. - Classic Dash is a manufacturer of reproduction dash panels and instrument systems for classic cars and trucks. - The redesigned site is live now at classicdash.com. - Customers can browse the full product line, use the vehicle filter, and place orders through the new checkout.

The details: - The new site replaces an aging storefront with a modern, mobile-friendly platform. - The rebuild was designed to make browsing, filtering, and purchasing products easier. - Classic Dash can now manage inventory and orders through a cleaner back end. - A custom vehicle fitment search filter lets customers search by year, make, and model. - The catalog was reorganized so related products, trim options, and vehicle variations are easier to find. - Pages load faster after the backend and data architecture rebuild. - The checkout process was simplified. - The underlying architecture was rebuilt to support future growth. - Classic Dash also launched two new finish options, Galaxy Blue and Burl Wood. - Both finishes are now available for most applications across the site. - Paul Guzzetta of Classic Dash said traffic quality and conversions are up and bounce rate is down since launch. - Guzzetta also said Classic Dash moved all of its web services to Octiv Digital.

Between the lines: - The project is more than a visual refresh. It targets the parts of e-commerce that matter most for specialty retail: search accuracy, speed and conversion. - Jeff Romero, Principal at Octiv Digital, said the rebuild was designed around how a serious parts buyer shops, from first search to final order confirmation. - The new finishes and catalog improvements suggest Classic Dash is using the relaunch to widen product appeal as well as improve the buying experience.

What's next: - Classic Dash can use the new platform to add products and scale the catalog with less strain on site performance. - The improved back end should make ongoing updates and order handling easier as demand grows. - Octiv Digital will continue supporting a site built for conversion and expansion.

The bottom line: - Classic Dash now has a faster, more focused e-commerce site built to help classic car buyers find the right parts and buy them with less friction.