Kinomap and Les Mills launch bundled fitness subscription

Kinomap and Les Mills have launched a single subscription that combines interactive indoor training with LES MILLS+ workouts for users starting on the Kinomap website. The bundle is meant to give people more variety across endurance, strength, mobility and recovery in one plan.

Why it matters: - The bundle gives fitness users one subscription for two different training styles, which can make it easier to build a more complete routine at home. - The offer is aimed at keeping workouts varied and motivating by pairing immersive endurance training with on-demand strength, cardio, mobility and recovery sessions. - The launch reflects a push to make indoor fitness more accessible and flexible for users with different goals and preferences.

What happened: - Kinomap and Les Mills launched a subscription bundle that provides access to both Kinomap and LES MILLS+ through a single plan. - The bundle is available now through the Kinomap website. - New users can get the bundle when they buy a Kinomap subscription. - Existing Kinomap users can upgrade if their main subscription was purchased through the Kinomap website.

The details: - Kinomap is an interactive training app for cycling, running and rowing. - LES MILLS+ offers more than 2,500 on-demand workouts. - The combined offer brings together Kinomap’s real-world training routes with LES MILLS+ workouts inspired by the brand’s fitness programs. - Kinomap can work with exercise bikes, home trainers, treadmills, ellipticals and rowing machines. - On compatible equipment, Kinomap automatically adjusts resistance or incline based on the terrain shown in the video. - LES MILLS+ includes strength, cardio, HIIT, mobility, yoga and other complementary workouts. - The bundle is designed to support endurance, strength, conditioning and recovery in one routine. - After subscribing, users receive an email from Les Mills with an activation code and instructions for LES MILLS+ access. - The initial launch applies only to web-based subscriptions. - Further developments are expected as the partnership evolves.

Between the lines: - The partnership pairs two brands that cover different parts of the fitness stack: immersive cardio on one side and studio-style programming on the other. - That combination could appeal to users who want fewer app subscriptions and a wider range of workout options without switching platforms. - The launch also suggests both companies see growth in hybrid digital fitness products that blend hardware-compatible training with guided classes.

What's next: - The companies plan to expand beyond the initial web-based subscription launch. - Users who start with the bundle will rely on the Les Mills email activation process to begin using LES MILLS+. - The partnership may add more capabilities as it develops, but no additional rollout details were disclosed.